Department of Commerce and Entrepreneurship Development Cell of the college in association with Livewire organized a one day workshop on “Evolving Landscape on Intellectual Property Rights: Navigating and opportunities in a Digital Age” on 21.02.2024 (Wednesday) at a Seminar Hall. Resource Person : Shri. R. Sudharshan., MBA., Business Head, Livewire Chennai. Shri. R. Sudharshan delivered a keynote address on Intellectual Property Rights. He outlined the key concepts of patents for new inventions, design, trademark, trade secrets, copyright for the literary work, geographical indicators, legal provisions, legal protection, startup proceedings, strategic decision-making process, government framework on IPR and the requirements to upgrade IPR for the business potentials. He also explained the other frameworks of IPR such as plant varieties, industrial designs and layout designs. Totally 196 candidates from M.Com and B.Com have attended the programme. This programme enlightened the students’ on various concepts of IPR and its applications in the professional life.